:root {
  --black: #1a1a18;
  --white: #ffffff;
  --cream: #f5f1e8;
  --cream-dark: #e8e2d2;
  --ink-soft: #3a3a36;
  --ink-muted: #6b6557;
  --ink-faint: #a8a298;
  --hairline: #d3cdbc;
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html,
body {
  background: var(--white);
  color: var(--black);
  font-family: 'DM Sans', sans-serif;
  line-height: 1.55;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
}

.wrap {
  max-width: 1180px;
  margin: 0 auto;
}

/* Canonical mark + pull-cord rig */
.nav-mark,
.foot-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 4px solid var(--black);
  border-radius: 10px;
  background: var(--cream);
  padding: 0;
  text-decoration: none;
  position: relative;
}

.nav-mark .text {
  font-family: 'Pacifico', cursive;
  font-size: 28px;
  line-height: 1;
  color: var(--black);
}

.nav-mark .word1 {
  display: block;
  margin-top: -0.20em;
  margin-bottom: -0.10em;
  padding: 0 0.18em;
}

.nav-mark .word2 {
  display: block;
  padding: 0 0.18em 0.46em;
}

.cord-rig {
  position: absolute;
  top: 100%;
  left: 50%;
  transform: translateX(-50%);
  width: 24px;
  height: 42px;
  pointer-events: none;
}

.cord-cap {
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 11px;
  height: 8px;
  background: var(--black);
  border-radius: 2px 2px 6px 6px;
}

.cord {
  position: absolute;
  top: 8px;
  left: 50%;
  transform: translateX(-50%);
  width: 2px;
  height: 26px;
  border-left: 2px dotted var(--black);
}

.cord-knob {
  position: absolute;
  top: 34px;
  left: 50%;
  transform: translate(-50%, 0);
  width: 10px;
  height: 10px;
  background: var(--black);
  border-radius: 50%;
}

/* Footer mark (bigger, inverted) */
.foot-mark {
  border: 4px solid var(--cream);
  background: transparent;
}

.foot-mark .text {
  font-family: 'Pacifico', cursive;
  font-size: 36px;
  line-height: 1;
  color: var(--cream);
}

.foot-mark .word1 {
  display: block;
  margin-top: -0.20em;
  margin-bottom: -0.10em;
  padding: 0 0.18em;
}

.foot-mark .word2 {
  display: block;
  padding: 0 0.18em 0.46em;
}

.foot-mark .cord-rig {
  width: 28px;
  height: 52px;
}

.foot-mark .cord-cap {
  width: 13px;
  height: 9px;
  background: var(--cream);
}

.foot-mark .cord {
  top: 9px;
  height: 32px;
  border-left-color: var(--cream);
}

.foot-mark .cord-knob {
  top: 41px;
  width: 11px;
  height: 11px;
  background: var(--cream);
}

/* Nav */
.nav-bar {
  border-bottom: 2px solid var(--black);
  padding: 24px 56px 80px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.nav-links {
  display: flex;
  gap: 28px;
  font-family: 'DM Sans', sans-serif;
  font-size: 15px;
  font-weight: 500;
}

.nav-links a {
  color: var(--ink-soft);
  text-decoration: none;
  border-bottom: 2px solid transparent;
  padding-bottom: 2px;
}

.nav-links a.current {
  color: var(--black);
  border-bottom-color: var(--black);
}

.nav-cta {
  background: var(--black);
  color: var(--cream);
  padding: 10px 18px;
  border-radius: 8px;
  text-decoration: none;
  font-family: 'DM Sans', sans-serif;
  font-weight: 600;
  font-size: 14px;
}

/* CTA primitives */
.cta-row {
  display: flex;
  gap: 12px;
  margin-top: 28px;
  flex-wrap: wrap;
}

.cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 18px 28px;
  font-family: 'DM Sans', sans-serif;
  font-weight: 600;
  font-size: 16px;
  border-radius: 10px;
  text-decoration: none;
  min-height: 56px;
  border: 2px solid transparent;
}

.cta-primary {
  background: var(--black);
  color: var(--cream);
}

.cta-secondary {
  background: transparent;
  border-color: var(--black);
  color: var(--black);
}

/* Footer */
.foot {
  background: var(--black);
  color: var(--cream);
  padding: 64px 56px 32px;
}

.foot-brand {
  text-align: center;
  margin-bottom: 56px;
  padding-bottom: 52px;
  border-bottom: 1px solid #3a3530;
}

.foot-brand .foot-mark {
  margin: 0 auto;
}

.foot-tag {
  display: block;
  font-family: 'Caveat', cursive;
  font-weight: 500;
  font-size: 26px;
  color: #a8a298;
  margin-top: 68px;
  transform: rotate(-1deg);
}

.foot-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  max-width: 720px;
  margin: 0 auto;
}

.foot-col-h {
  font-family: 'DM Sans', sans-serif;
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--cream-dark);
  margin-bottom: 14px;
}

.foot-link {
  font-family: 'DM Sans', sans-serif;
  display: block;
  font-size: 14px;
  color: #a8a298;
  text-decoration: none;
  line-height: 1.6;
  padding: 8px 0;
}

.foot-link:hover {
  color: var(--cream);
}

.foot-meta {
  margin-top: 48px;
  padding-top: 20px;
  border-top: 1px solid #3a3530;
  text-align: center;
  font-family: 'DM Sans', sans-serif;
  font-size: 12px;
  color: #a8a298;
}

/* ==== HOME ==== */
.home-hero {
  padding: 96px 56px 80px;
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 48px;
  align-items: center;
}

.home-h1 {
  font-family: 'Instrument Serif', serif;
  font-style: italic;
  font-weight: 400;
  font-size: clamp(48px, 6.5vw, 88px);
  line-height: 0.98;
  letter-spacing: -0.025em;
  color: var(--black);
}

.home-h1 .b {
  font-style: normal;
}

.home-sub {
  font-family: 'Caveat', cursive;
  font-weight: 500;
  font-size: 28px;
  color: var(--ink-soft);
  margin-top: 18px;
  transform: rotate(-0.5deg);
  display: inline-block;
}

.home-lede {
  font-family: 'DM Sans', sans-serif;
  font-size: 18px;
  color: var(--ink-soft);
  margin-top: 28px;
  line-height: 1.55;
  max-width: 540px;
}

.home-funnel-hint {
  font-family: 'DM Sans', sans-serif;
  font-size: 13px;
  color: var(--ink-muted);
  margin-top: 16px;
}

.home-illus {
  background: var(--white);
  border: 3px solid var(--black);
  border-radius: 16px;
  padding: 32px;
  box-shadow: 12px 12px 0 var(--cream-dark);
}

.home-illus-h {
  font-family: 'Caveat', cursive;
  font-weight: 700;
  font-size: 22px;
  color: var(--ink-muted);
  transform: rotate(-1deg);
  display: inline-block;
  margin-bottom: 12px;
}

.home-illus .bubble {
  background: #e9e9eb;
  padding: 9px 13px;
  border-radius: 18px;
  font-family: 'DM Sans', sans-serif;
  font-size: 14px;
  line-height: 1.4;
  margin-bottom: 6px;
  max-width: 80%;
  border-bottom-left-radius: 4px;
}

.home-illus .bubble.out {
  background: #4ea1ff;
  color: white;
  margin-left: auto;
  border-bottom-left-radius: 18px;
  border-bottom-right-radius: 4px;
}

.home-illus .bubble a {
  color: #1d8af2;
  text-decoration: underline;
  word-break: break-all;
}

.home-illus .bubble.out a {
  color: #d0ebff;
}

.home-thesis {
  padding: 96px 56px;
  border-top: 2px solid var(--black);
  background: var(--cream);
}

.home-thesis-eyebrow {
  font-family: 'DM Sans', sans-serif;
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-bottom: 16px;
}

.home-thesis-body {
  font-family: 'Instrument Serif', serif;
  font-style: italic;
  font-size: clamp(28px, 3.5vw, 44px);
  line-height: 1.2;
  color: var(--black);
  max-width: 820px;
}

.home-thesis-body .b {
  font-style: normal;
}

.home-thesis-sig {
  font-family: 'Caveat', cursive;
  font-weight: 700;
  font-size: 26px;
  color: var(--ink-soft);
  margin-top: 32px;
}

.home-what {
  padding: 96px 56px;
  border-top: 2px solid var(--black);
}

.home-what-h {
  font-family: 'Instrument Serif', serif;
  font-size: 56px;
  line-height: 1.05;
  color: var(--black);
  margin-bottom: 36px;
  letter-spacing: -0.02em;
}

.home-what-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
}

.what-card {
  background: var(--white);
  border: 2px solid var(--black);
  border-radius: 14px;
  padding: 28px 28px 32px;
}

.what-num {
  font-family: 'Instrument Serif', serif;
  font-size: 48px;
  color: var(--ink-muted);
  line-height: 1;
  margin-bottom: 10px;
}

.what-h {
  font-family: 'DM Sans', sans-serif;
  font-weight: 700;
  font-size: 20px;
  margin-bottom: 8px;
  line-height: 1.2;
}

.what-body {
  font-family: 'DM Sans', sans-serif;
  font-size: 15px;
  color: var(--ink-soft);
  line-height: 1.6;
}

.home-who {
  padding: 72px 56px;
  border-top: 2px solid var(--black);
}

.home-who h2 {
  font-family: 'Instrument Serif', serif;
  font-size: 48px;
  line-height: 1.05;
  margin-bottom: 24px;
}

.home-who-lede {
  font-family: 'DM Sans', sans-serif;
  font-size: 17px;
  color: var(--ink-soft);
  max-width: 640px;
  line-height: 1.55;
}

.who-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 16px 32px;
  margin: 24px 0 28px;
}

.who-item {
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  color: var(--ink-soft);
  padding-left: 16px;
  border-left: 3px solid var(--black);
  line-height: 1.4;
}

.who-item strong {
  display: block;
  color: var(--black);
  margin-bottom: 2px;
}

.home-who-foot {
  font-family: 'DM Sans', sans-serif;
  font-size: 15px;
  color: var(--ink-soft);
  margin-top: 20px;
  max-width: 640px;
}

.home-cta-band {
  padding: 64px 56px;
  border-top: 2px solid var(--black);
  background: var(--black);
  color: var(--cream);
  text-align: center;
}

.home-cta-band h2 {
  font-family: 'Instrument Serif', serif;
  font-style: italic;
  font-size: clamp(36px, 5vw, 56px);
  line-height: 1.05;
  color: var(--cream);
  margin-bottom: 20px;
}

.home-cta-band .home-cta-row {
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
  margin-top: 28px;
}

.home-cta-band .cta-primary {
  background: var(--cream);
  color: var(--black);
}

.home-cta-band .cta-secondary {
  background: transparent;
  border-color: var(--cream);
  color: var(--cream);
}

.home-cta-band p {
  font-family: 'DM Sans', sans-serif;
  font-size: 14px;
  color: #a8a298;
  margin-top: 20px;
}

.home-cta-band .home-cta-sub {
  font-family: 'Caveat', cursive;
  font-size: 28px;
  color: var(--cream);
  font-weight: 700;
  transform: rotate(-0.5deg);
  display: inline-block;
  margin: 4px 0 0;
}

/* ==== LEGAL PAGES (privacy, terms) ==== */
.legal {
  padding: 80px 56px 96px;
  max-width: 760px;
  margin: 0 auto;
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  color: var(--ink-soft);
  line-height: 1.65;
}

.legal-eyebrow {
  font-family: 'DM Sans', sans-serif;
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-bottom: 14px;
}

.legal h1 {
  font-family: 'Instrument Serif', serif;
  font-style: italic;
  font-weight: 400;
  font-size: clamp(48px, 6.5vw, 80px);
  line-height: 1;
  letter-spacing: -0.025em;
  color: var(--black);
  margin-bottom: 16px;
}

.legal-effective {
  font-family: 'Caveat', cursive;
  font-weight: 500;
  font-size: 22px;
  color: var(--ink-muted);
  margin-bottom: 48px;
}

.legal h2 {
  font-family: 'Instrument Serif', serif;
  font-size: 32px;
  line-height: 1.1;
  color: var(--black);
  margin: 48px 0 14px;
}

.legal h3 {
  font-family: 'DM Sans', sans-serif;
  font-weight: 700;
  font-size: 18px;
  color: var(--black);
  margin: 28px 0 8px;
}

.legal p {
  margin-bottom: 18px;
}

.legal ul {
  list-style: none;
  padding: 0;
  margin: 0 0 18px;
}

.legal ul li {
  padding: 8px 0 8px 22px;
  position: relative;
}

.legal ul li::before {
  content: "+";
  position: absolute;
  left: 0;
  top: 8px;
  font-weight: 700;
  color: var(--ink-soft);
}

.legal strong {
  color: var(--black);
  font-weight: 700;
}

.legal a {
  color: var(--black);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.legal .callout {
  background: var(--cream);
  border: 2px solid var(--black);
  border-radius: 12px;
  padding: 20px 24px;
  margin: 24px 0;
  font-size: 15px;
}

.legal .callout strong {
  display: block;
  margin-bottom: 6px;
}

/* ==== RESPONSIVE ==== */
@media (max-width: 820px) {
  .nav-bar {
    padding: 20px 24px 64px;
  }

  .nav-links {
    order: 3;
    width: 100%;
    flex-wrap: wrap;
    gap: 18px;
  }

  .home-hero {
    grid-template-columns: 1fr;
    padding: 56px 24px 56px;
    gap: 36px;
  }

  .home-thesis,
  .home-what,
  .home-who,
  .home-cta-band {
    padding-left: 24px;
    padding-right: 24px;
  }

  .home-what-grid {
    grid-template-columns: 1fr;
  }

  .home-what-h {
    font-size: 40px;
  }

  .foot {
    padding: 56px 24px 32px;
  }

  .legal {
    padding: 56px 24px 80px;
  }
}